-scape metaphors

The suffix -scape has been added to a number of nouns apart from land. They include brandscape, servicescape, experiencescape, technoscape, ethnoscape, financescape, mediascape and ideoscape. Some of these terms may be of value when discussing narrative environments. Alternatively, you may wish to create your own kind of -scape, as a particular kind of narrative environment.

The following books discuss brandscape, servicescape and experiencescape:

Strasser, S., ed. (2003). Commodifying everything: relationships of the market. London: Routledge. Link to Google Preview of text

Knox, P. L. (2008). Metroburbia, USA. New Brunswick, NJ: Rutgers University Press. Link to Google Preview of text

Hanna, J. and Middleton, A. C. (2008). Ikonica: a field guide to Canada’s brandscape. Vancouver: Dougals and McIntyre. Link to Google Preview of text

O’Dell, T. and Billing, P. (2005). Experiencescapes: tourism, culture and economy. Copenhagen: Copenhagen Business School Press. Link to Google Preview of text

Klingmann, A. (2007). Brandscapes: architecture in the experience economy. Cambridge, MA: MIT Press, 2007

The terms ethnoscape, mediascape, financescape, ideoscape and technoscape are the invention of Arjun Appadurai. The following books contain a discussion of those terms:

Appadurai, A. (1996). Modernity at large: cultural dimensions of globalization. Minneapolis: University of Minnesota Press, 1996.

Arjun Appadurai’s essay, “Disjuncture and difference in the global cultural economy”, in which these -scape concepts are raised, can be found here.

edited 2 September, 2016 by Allan Parsons

Associated Practices

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