Emergent Attribute

A feature, benefit, quality or experience that arises from the brand, as opposed to the core product or service;
An example is the “friendliness” of Google.
The Brand Gap, Marty Neumeier
by Sophie Charles

edited 4 October, 2015 by Admin

Associated Practices

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Associated Practices

Emergent Attribute

in Branding

A feature, benefit, quality or experience that arises from the brand, as opposed to the core product or service; an example is the “friendliness” of Google. The Brand Gap, Marty Neumeier

by Sophie Charles

edited 5 October, 2015 by Admin